American Express Sponsorships
Tiger Woods Golf Exhibition Teaser Campaign
When American Express wanted to build excitement for a Tiger Woods golf exhibition event in Atlanta’s Piedmont Park, we created a non-traditional teaser campaign to get people talking. Out-of-home signage, golf cart signage and post cards with a parks department aesthetic featured warnings to watch out for a “Tiger” in Piedmont Park on September 30th. Each piece contained an American Express url where the reader could go to learn more. The campaign culminated with park rangers, (okay, actors playing park rangers), handing out the postcards at Atlanta-area golf courses and warning people to watch out for a Tiger in Piedmont Park soon.
Images: Atlanta teaser campaign for Tiger Woods golf exhibition sponsored by American Express. The campaign featured billboards, wild postings, and golf cart signage as well as actors dressed as park rangers to hand out post cards and warn the public to be on the lookout for a “Tiger at play.”