American Express Sponsorships
Tiger Woods Golf Exhibition Teaser Campaign
Who: American Express
Where: Out-of-home, collateral, and activation in Atlanta, Georgia
Where: Out-of-home, collateral, and activation in Atlanta, Georgia
What: Teaser campaign. American Express wanted to build excitement for a special Tiger Woods golf exhibition for American Express cardholders in Atlanta’s Piedmont Park. We worked with an illustrator to design post cards, golf cart signage, and billboards in the style of parks signage that warned the public to be on the lookout for a “Tiger” in Piedmont Park on September 30th. Each piece contained a call-to-action to visit a website to learn more. Hired actors played the part of park rangers, handing out postcards at Atlanta golf courses and warning people to watch out for Tiger.
Agency: Ogilvy & Mather, New York
Agency: Ogilvy & Mather, New York