American Express Sponsorships: 
US Open

American Express does a great job of positioning themselves as both an aspirational brand and a service you can use every day.  One way they do that is by sponsoring the US Open tennis championships. It’s a sporting event that’s fun, but also full of pomp and tradition. We had a great time creating this American Express US Open promotional campaign inspired by vintage, 1920’s tennis posters. While the hand-illustration nods to tradition and artistic elegance, the headlines and the subjects—AMEX-sponsored tennis stars Venus Williams, Andre Agassi, and Andy Roddick— are modern and fun. The resulting ads were produced as wild postings, billboards, postcards, magnets, and digital ads. (I still have the magnets on my fridge.)