American Express “Reopen Lady Liberty” Campaign
This campaign for American Express and The Statue of Liberty - Ellis Island Foundation helped raise over 5 million dollars for safety and security renovations for the Statue of Liberty. Through historical research, I learned that American Express donated to the statue’s pedestal fund in 1886, a fact I was able to use in one of the ads. That’s why I love research. You never know where you might find the seeds of a good creative idea. Plus, it really brought home the fact that we were now a part of this legacy of Americans caring for this important symbol of our freedom.
