IBM THINKPAD
One of my first assignments as a professional copywriter was for IBM Thinkpad. The brief said it was stylish and portable. The resulting idea—a thinkpad folded over a hanger like a pair of trousers—is a great example of how writing doesn't have to mean using words.
The ad ran all over the world with a few different headlines—the original being prêt-à-porter, (which means "ready to wear.”) It was inducted into the permanent collection at the Victoria & Albert Museum in London, England where it was featured in a major exhibition and book called Brand.New that look at great brands of the 20th and 21st centuries and their impacts on society and culture.
The ad ran all over the world with a few different headlines—the original being prêt-à-porter, (which means "ready to wear.”) It was inducted into the permanent collection at the Victoria & Albert Museum in London, England where it was featured in a major exhibition and book called Brand.New that look at great brands of the 20th and 21st centuries and their impacts on society and culture.
