Bio
Cindy Casares earns her living writing things. She writes ad campaigns for clients like American Express, Miller Lite, IBM, Mastercard, Wendy’s, WebMD and more. And she writes columns, opinion pieces and blog posts for publications like NBC News, The Guardian, The Texas Observer, Latina, The American Prospect and Cosmo Latina. She was the founding and managing editor of Guanabee Media, an English-language, pop culture blog network about Latinos acquired by Gawker Media in 2012 and she served as Director of Communications for one of the largest Latino-led non-profits in the U.S.
Experience
Freelance Creative Services | 2012-Present Copywriter, Content Marketer and Columnist, Austin, TX
Director of Communications | 2012-2019
Southwest Key Programs, Austin, TX
Managing Editor | 2007-2012
Guanabee Media, New York, NY
Senior Copywriter | 2004-2009
McCann Erickson, New York, NY
Senior Copywriter | 1998-2004
Ogilvy & Mather, New York, NY
Recognition
Lürzer’s Archive, New York Addys, The One Club For Creativity, Victoria & Albert Museum, Kinsale Shark Awards, Creativity from AdAge, Shoot Magazine, Truth Well Told Award from McCann EricksonEducation
MS Mass Comm - Copywriting
VCU Brandcenter, Richmond, VA
BA English Literature
The University of Texas at Austin, Austin, TX
